Keyword Research
Keyword research for Google and AI search
Keyword research is how you find the language your buyers actually use, then map it to pages you can win. In the AI-search era, the same process now includes questions and prompts that answer engines retrieve — not just traditional search queries.
This hub collects the definitions, workflows, and free tools SEO Craft uses to find, score, group, and track keywords.
What is keyword research?
Keyword research is the process of discovering and prioritizing the search terms — queries, questions, and prompts — that your target audience uses, then mapping each topic to a page. It combines search volume, difficulty, intent, and business value to decide what content to create or improve first.
How do I find keywords with low competition?
Start with a seed term, expand into long-tail variations of three or more words, and score difficulty before you commit. Long-tail queries carry lower volume but far weaker competition and more specific intent, which makes them the fastest path to first rankings for a new site.
Keyword Difficulty Checker
Check how hard it is to rank for any keyword. See difficulty score, competition and ranking opportunities. Sign in to run unlimited checks.
Long-tail Keyword Generator
Generate long-tail keyword ideas with low competition and high buyer intent. Find niche keywords your competitors ignore. Sign in to export.
Related / LSI Keywords Finder
Find LSI and semantically related keywords for any topic. Build topical coverage and content clusters. Free related-keyword ideas.
How do I group keywords into topic clusters?
Group keywords by shared intent and SERP overlap rather than by wording alone. Each cluster becomes one pillar page with supporting articles, which concentrates topical authority and avoids creating near-duplicate pages that compete with each other.
Keyword Clustering Tool
Group keywords into topical clusters for content architecture. Turn a keyword list into a clean site structure. Sign in required.
Content Brief Generator
Generate complete SEO content briefs with target keywords, structure, FAQs and search intent. Ready for your writers. Pro plan.
What are question keywords and why do they matter for AI search?
Question keywords are queries phrased as questions — who, what, how, why, where, when. They map directly to featured snippets, People Also Ask, voice answers, and the prompts users type into ChatGPT and Perplexity. Each question deserves a direct 40–60 word answer under a matching heading.
Question Keywords Finder
Find question-based keywords for SEO and AI search. Discover what questions people ask for any topic. Pro feature, sign in to use.
FAQ Generator
Generate FAQ sections with FAQPage schema markup. Get schema-valid Q&A blocks that answer engines can cite. Sign in to use.
AEO Analyzer
Score your content for answer engines — ChatGPT, Perplexity and AI Overviews. Get extractable-answer and citation-readiness fixes. Pro.
How do I track rankings for my keywords?
Track a stable set of target keywords by page, country, and device on a regular schedule, and watch trends rather than daily noise. For AI search, also track whether your brand is mentioned and cited in answers, not just where a URL ranks.